Bonovalley runs the long, multi-step work that lives across people, systems, and days — the work that today survives on Slack pings, spreadsheets, and someone remembering to follow up. We run it durably, so nothing slips through the cracks.
Zapier automates tasks. Bonovalley runs processes.
Why I'm building Bonovalley
There's a kind of work that no tool actually runs for you.
Not the quick stuff — "when a form comes in, create a record." Plenty of tools do that. I mean the work that unfolds over days: something kicks off, it routes to a person, you wait for them to act, a system has to change, someone has to approve, and if a deadline passes and nobody moved, somebody has to notice and chase it. That work doesn't finish in one step. It has a memory. It has people in it. It has a clock running on it.
Today, that work doesn't live in a tool. It lives in a Slack thread, a spreadsheet, and someone's head. And because it lives there, things slip — a handoff gets missed, an approval sits for a week, a deadline quietly passes and no one knows until it's expensive.
Most automation tools can't help, because they're built for tasks — instant, one-and-done. The moment a process has to pause, wait on the real world, and pick back up days later exactly where it left off, they fall apart. So teams go back to running it by hand.
That's the thing Bonovalley exists to fix. Not to be a better Zapier — to run the long-running, multi-party processes that break when you try to coordinate them by hand. Durably. Statefully. On deadline. So nothing falls through the cracks.
I'm in this deeply and personally. If that's a problem you feel, I'd genuinely like to hear how it shows up for you — and I'd be honored to have you as one of our first customers.
Amit Arora, [email protected]
Founder & CEO
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A task is instant and forgettable: trigger, action, done. A process is different — it lives for an hour, a day, a week. It remembers who's involved, what's been decided, and which path it's on. It coordinates several people and systems across time. And what it does next depends on what happens during the wait — accept, escalate, or time out.
Task tools fake processes by chaining tasks together. It works right up until the process has to stop and wait on the real world — a person to decide, a system to change, a deadline to pass — and then resume, intact, days later. At that exact moment, the chain breaks. That's the work that ends up back in your Slack threads. That's the work Bonovalley runs.
This is the whole model. A process is blocked on a system, a person, or time. Most tools handle the first two. The third is where work actually breaks.
1. A system to change — a record updates, a field changes, a status moves. Bonovalley watches and reacts, mid-process.
2. A person to act — someone approves, answers, or fills in what's needed, right inside Slack. Bonovalley pauses, asks the right person, and continues only when they've weighed in.
3. Time to run out — a deadline passes, an SLA breaches, nobody responded within the hour. This is the one almost nothing handles — and the one that matters most. When a wait has no time limit, work hangs silently and no one notices until it's a lost deal, a stalled customer, a missed renewal. Bonovalley puts a clock on every wait, and escalates when the clock runs out.
Anyone can wait for a click. The question that separates a real system from a toy is: what happens when the answer never comes?
Bonovalley catches those moments automatically — whether it's a new lead arriving in your CRM, a deal status changing, a form your SDR just submitted, or the daily standup your team needs to run at 5 PM. No manual watching. No dropped balls.
Not every decision should be automated. Bonovalley is built on the premise that the most expensive mistakes in SaaS ops happen when automation moves without human judgment.
Deal needs an expert approval? Bonovalley pauses, asks, and routes — then continues only when the right person has weighed in. No black boxes. No silent failures.
The Approval Cycle action specifies a list of reviewers that must give their approval in order for the process to continue. Reviewers approve by simply selecting an Approve button.
Iterate Over List will help to iterate and do actions/tasks for every record in list. eg: Do 4 tasks for every record mentioned in list. List can be in google sheet or any other source.
Define Recipients will help to loop actions for every recipient that is provided. Eg: Do 5 actions (Send email, Send SMS, Create a doc, upload proposal in drive) for each recipient mentioned.
Ask for Information action within its workflows allows to gather necessary details from users. This action allows you to prompt users for specific information. This action will pause the automation at that step to seek information and then again continues after user provided the information.
Ask for Information action allows you to prompt specific users or groups to provide status updates. This action will pause the automation at that step to seek status update and then again continues after user provided the update.
Ask for Next Steps action defines a request that is sent to a specified user. This action is very useful for situations where the appropriate next step in a process is unclear or ambiguous and you need to ask a person how to proceed.
Every approval, every question, every handoff, every escalation happens in Slack, where your team already lives. No new tool to learn, no inbox to babysit, no "I didn't see the email." The process runs in the open, and you can see exactly where any case stands, right now.
We don't believe the answer to better operations is "let the AI run it."
The most expensive mistakes happen when automation moves without judgment.
So Bonovalley keeps a clear line: as our intelligence layer grows, AI's role is to prepare and analyze — to surface what matters and draft what's routine — while the decisions that carry real consequences stay with the people accountable for them. The human stays in the loop, on purpose. That's a principle we're building toward, not a box we're racing to check.
Lead arrives → AI enriches profile → SDR gets a ready-to-act brief in Slack
Campaign ends → AI generates attribution summary → CMO approves and shares in 1 click
Standup data submitted → AI drafts pipeline insights → manager reviews in 30 seconds
The thing Bonovalley takes off your plate isn't Zapier or your CRM — it's the spreadsheet, the Slack thread, and the person quietly holding a dozen processes together in their head. That coordination is fragile and invisible, and it drops things. There's nothing to rip out and no migration. We just run the work that was never really running anywhere.
We're opening early access to a small group who feel this problem sharply. If that's you, we'd like to talk.
